Dr. Edward De Bono

Edward de Bono is regarded by many as the leading authority in the field of creative thinking, innovation and the direct teaching of thinking as a skill. He is renowned for his development of the Six Thinking Hats® technique and the Direct Attention Thinking Tools™ (D.A.T.T.™) framework.

Edward de Bono is the originator of the concept - and formal tools - of Lateral Thinking, which is now a part of the English language, enjoying an entry in the Oxford Dictionary.

Dr. de Bono was born in Malta. He was a Rhodes Scholar at Oxford, holds an M.A. in psychology and physiology from Oxford, a D. Phil in Medicine, a Ph.D. from Cambridge, a D. Des (Doctor of Design) from the Royal Melbourne Institute of Technology; an LL.D. from Dundee. He holds professorships at the Universities of Malta, Pretoria, Dublin City University, and the University of Central England. The New Univeristy of Advancing Technology in Phoenix, Arizona appointed Dr. de Bono, Da Vinci Professor of Thinking in May 2005.

He has written 70 book with translations into 40 languages and has been invited to lecture in 58 countries.

His thinking tools and techniques have been sought out by many organisations: Boeing, BT (UK), Nokia (Finland), Mondadori (Italy), Sanofi (France), Rolex (Switzerland), Total (France), Siemens (Germany), 3M (Germany), Ericsson (Sweden), NTT (Japan), GM, Kraft (Switzerland), Nestle (Switzerland), Bouygues Construction (France), Bosch (Germany), Goldman Sachs, Ernst & Young, IBM, DuPont, Prudential, Electrolux, Shell, Exxon, Motorola, Ford, Ciba-Geigy, Microsoft, AT&T, Saatchi and Saatchi, Playmobil (Malta), Conceptlabs and many more including Nobel prize laureates.

His methods are now mandatory on the school curriculum in many countries and widely used in others. These countries include Australia, New Zealand, Canada, Argentina, U.K., Italy, United Arab Emirates, Ireland, Spain, Portugal, The Baltic States, Sweden, Denmark, Norway, Singapore, Malaysia, India, China, U.S.A., Russia. It is compulsory in all schools in Venezuela. In Malta there is a model show-case for the de Bono Thinking Tools within the national Education Department.

The appeal of Dr. de Bono's work is its simplicity and practicality. It can be used by four year olds and by senior executives; by Down Syndrome youngsters and Nobel Laureates.

Dr. de Bono acts as advisor to various Governments, cities, regional Governments and global organisations dealing on a macro level with diverse topics including economy, unemployment, social policy, recidivism, pensions, health care, finance, transportation, education, conflict resolution, judicial processes, foresight scenario design etc.

Dr. de Bono's Thinking Courses; The Six Thinking Hats, Lateral Thinking, DATT and Simplicity are proven tools and recources that will improve your effectiveness as a company and as individuals

Incorporating the Association of Analytical and Cognitive Therapists